The American Meme - Bert Marcus Productions | Bert Marcus Film
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Directed by Bert Marcus


Directed by Bert Marcus


The American Meme follows the journeys of four shocking social media disruptors, Paris Hilton (@parishilton) as you’ve never seen her before, Josh Ostrovsky (@thefatjewish), Brittany Furlan (@brittanyfurlan), and Kirill Bichutsky (@slutwhisperer), as they hustle to create empires out of their online footprints. Although their paths to influencer status are distinct, their respective followings are akin to small armies. As we peel back the layers, we uncover the fundamental need to be loved is a universal quest fraught with as many triumphs as traps. With support from other social media moguls like DJ Khaled, Emily Ratajkowski, and Hailey Bieber, we see a shocking, intimate, and mesmerizing narrative that challenges our notions of what is real versus fake, the fine line between a digital and true life, and how we perceive a successful business venture compared to an ephemeral trend.


Features Paris Hilton, Josh Ostrovsky aka The Fat Jewish, Hailey Bieber, Emily Ratajkowski, DJ Khaled, Kirill Bichutsky, Brittany Furlan and more
trending film on Netflix in 192 countries in 2018
social media impressions made
Tribeca Film Festival Premiere (2018)
A Netflix Original Documentary
Critic Rating
Audience Rating
The 10 best movies at Tribeca Film
Festival 2018
by Joshua Rothkopf
“Bert Marcus’s zingy exploration of meme makers and their self-inflicted need to go viral at all costs”
The American Meme, a New Netflix Documentary, Records the Angst of Social-Media Influencers
by Naomi Fry
“The American Meme, directed by Bert Marcus, offers a chilling glimpse into the lives of social-media influencers, tracking their paths to online celebrity, their attempts to keep it, and their fear of losing it.”
A documentary looks at the new gonzo superstars of social media
by Owen Gleiberman
“Bert Marcus, the director of ‘The American Meme,’ works in a kaleidoscopic style that channels the glitzy, fragmented screen-shot spirit of his subjects."
“‘The American Meme’ is a film I very much recommend, since it’s both highly entertaining and an essential snapshot of the voyeuristic parasitic American fishbowl.”
Social Media Impressions Made
  • Kim Kardashian: 110M Instagram / 60M Twitter followers
  • Demi Lovato: 56.7M Twitter followers
  • Kris Jenner: 20M Instagram followers
  • Hailey Bieber: 11.5M Instagram followers
  • Josh Ostrovsky: 10.5M Instagram followers
  • Paris Hilton: 8.6M Instagram / 18M Twitter followers
  • Amy Schumer: 6.8M Instagram followers
  • Perez Hilton: 6.5M Twitter followers
  • Jordyn Woods: 5.2M Instagram followers
  • Sofia Richie: 3.4M Instagram followers
  • Paris Jackson: 2.9M Instagram followers
  • Rachel Zoe: 2.7M Instagram followers
110M Instagram Followers
20M Instagram Followers
11.5M Twitter Followers
10.5M Instagram Followers
8.6M Instagram Followers